Case study
R.A. Webber & Sons
A third generation family business with a story worth telling, and a website that finally tells it.
- Client: R.A. Webber & Sons, Harpswell, Maine
- Industry: Septic, sitework, drain line services and aggregate
- Services: WordPress website design and development, brand story and website copy, service pages, service area map
The challenge
Sixty years of history, and a website that never mentioned it.
R.A. Webber & Sons has served Midcoast Maine since 1962, built almost entirely on word of mouth. Their old website was a list of services and a long wall of town names. Functional, and forgettable. The family behind the trucks was nowhere on it.
The story we found
A truck in the driveway, and a loan to pay back.
When I sat down with the family, I heard about 1962. Ron Webber was working for the town of Brunswick when the chance came to start pumping septic tanks on the side. When that first truck arrived in the driveway, his wife Miriam worried about how they would ever pay back the loan.
They paid it back. Then they bought another. One truck became a fleet, and today three of Ron’s grandsons carry the business forward.
That moment became the heart of the new website.
Our approach
Lead with the family. Make it easy to book.
Chapter one
The story
The About page now reads like a family story, from the first truck to three generations, with old photos and the names and years of the people who do the work.
Chapter two
The structure
Four clear service lines: septic, sitework, drain line services and aggregate, with Schedule Septic Service and Schedule Sitework buttons right on the homepage.
Chapter three
The proof
Real words from customers in Phippsburg, Freeport, Brunswick and Harpswell, placed where a new homeowner looks before calling.
Chapter four
Getting found
A service area map and a full list of the towns they cover, so neighbors across Midcoast Maine can see right away that Webber comes to them.
The outcome
Neighbors meet the family before they ever call.
A homeowner who has never heard of R.A. Webber & Sons now meets Ron, Miriam and three generations of the family, and understands why their neighbors have trusted them for over sixty years.
Ready when you are
Has your work outgrown your website?
Let’s find the story behind it and build a site that shows it.
