Case study
The Reiff Team
Two agents, one team, all heart, finally showing up online the way they show up for their clients.
- Client: Scott and Denise Reiff, Coldwell Banker Realty, Saco
- Industry: Real estate
- Services: Real Estate Website on the Coldwell Banker platform, brand story and full website copy
The challenge
Two real people, and a website that could have been anyone’s.
Scott and Denise are among the top four percent of Coldwell Banker agents nationwide, and most of their business comes from referrals. Their website did not show any of what makes them different. It looked like every other agent page in the brokerage.
The story we found
He reads the house. She keeps everyone calm.
Scott spent years in construction management, so he walks into a house and sees the expensive surprises before the inspector does. Denise comes from education and customer service, so clients always know what is happening and what comes next.
Add Thanksgiving pies, Valentine’s cards for past clients, and a seventy percent referral rate, and the message wrote itself: Two agents. One team. All heart.
Our approach
Show the team. Speak to every buyer.
Chapter one
The story
“You get both of us” became the center of the homepage, with a real moment from their work: Scott spotting a foundation crack while Denise was already texting the clients with a plan.
Chapter two
The words
I wrote the full site copy in their voice: warm, direct and specific to Old Orchard Beach, Saco, Biddeford and the rest of Southern Maine.
Chapter three
Clear paths
Separate paths for first time buyers, sellers, and vacation home investors, each with practical tips, so every visitor finds their own next step.
The outcome
Strong leads, straight from Google to their website.
Since launch, buyers have been finding Scott and Denise on Google, reading their story, and reaching out ready to work with them.
We are getting the most fabulous results from our website! We have gotten several leads, and they have all been strong and legit. We are closing on a high six figure property tomorrow. They found us via Google, went to our website, and reached out to us. We met with another couple today with a similar budget, and they said they went to the website and knew immediately they wanted to work with us.
Scott and Denise Reiff, Coldwell Banker Realty
We are absolutely thrilled with our new website! This was hands down one of the best decisions we’ve made for our business. Anca understood our vision right away and brought it to life in a way that feels genuine and true to us.
Denise Reiff, Google review
Ready when you are
Has your work outgrown your website?
Let’s find the story behind it and build a site that shows it.
