Ripple Retreat: Bringing a Vision in Progress to Life
Ripple Retreat is a veteran-owned, mission-driven retreat center offering an alcohol-free space for healing, connection, and creativity. With parts of the site already built and more in progress, the center plans to open to the public in April 2027. Our project included recreating the website to reflect the heart of this project—even before the doors officially open.
Client: Ripple Retreat
Business Type: Veteran-Owned L3C
Industry
Wellness / Recovery / Events
Services Provided
Web Design, Hosting Migration, Brand Visuals & Messaging, Newsletter Setup, Marketing System
The Challenge
JJ Holley, founder of Ripple Retreat, needed a site that could capture his evolving vision—showing what’s been accomplished, what’s coming, and how others can get involved. As a 2025 Maine SCORE Award winner for Best Veteran-Owned Business, he wanted a polished, credible, and compelling digital home that invited future collaborators, event hosts, and supporters.
Our Approach
Brand Message Clarity
We helped define Ripple Retreat’s brand voice and personality to guide the new copy with authenticity and emotional resonance.
Visual Branding Support
We coordinated a refined visual identity with a design partner, aligning imagery, color, and tone across the website.
Engaging Website Design
We built the new site to reflect the journey—not just the destination—with ripple stories, podcasts, event timelines, and resources.
Hosting Migration
Migrated to a premium host with daily backups, a staging environment, and better speed—at a lower long-term cost.
Marketing System Setup
Created a content calendar, newsletter automation, and a lead magnet concept (“Become a Ripple Maker”) tied to a 10% early booking incentive.
VA + Tools for Independence
Connected JJ with a VA and trained him to manage his website, podcast uploads, and content updates without tech overwhelm.
The Outcome
The site now serves as a compelling storytelling tool—inviting early inquiries, supporting JJ’s SCORE award recognition, and aligning the Ripple Retreat mission with a strong digital presence. While bookings aren’t yet open, visitors can express interest, get on the waitlist, or explore the growing project.
“Anca, you’ve made my vision come alive. I finally feel proud to share our website. Thank you for pouring your heart into this.”
— JJ Holley, Founder of Ripple Retreat
Is your vision still unfolding—but ready to be shared with the world?
Let’s build a website that reflects where you’re going.