Case study
Sunrise Builders Maine
Twenty five years of craftsmanship, finally shown the way homeowners experience it.
- Client: Simon Wiinikainen, Sunrise Builders Maine
- Industry: Residential building and remodeling
- Services: WordPress website design and development, brand messaging, project portfolio, Google Business Profile, business email for Simon and his team


The challenge
Great work, and nowhere to show it.
Simon has been building in Maine for 25 years, and in all that time he never had a website. His reputation was built on job sites and by word of mouth. A homeowner planning a new kitchen, an addition, or a custom home had no easy way to see his work, understand what he offers, or get a feel for what it is like to work with him before picking up the phone.
Our approach
Lead with the craft. Make the next step easy.

Chapter one
The story
Clients describe Simon the same way: careful, honest, and clear from the first conversation to the final walkthrough. That became the voice of the site, starting with the headline “Crafting homes that stand the test of time.”

Chapter two
The structure
Six simple pages, Home, About, Services, Portfolio, Contact and FAQ, so a homeowner can find kitchens, baths, additions, ADUs or custom homes in one click.

Chapter three
The proof
Real project photos and client stories right on the homepage, from a dormer addition finished in two weeks to a new garage and office built on time and on budget.

Chapter four
Getting found
I set up his Google Business Profile and professional email for Simon and his team, all in his name. Homeowners can now find Sunrise Builders on the map, and every new review builds trust before the first call.

The outcome
A website that finally matches the quality of the work.
A year after launch, Simon is landing bigger and better projects. Homeowners now arrive already knowing his work, his values and what it is like to build with him. His Google Business Profile keeps collecting five star reviews, so new clients see the proof before they ever pick up the phone.
Anca has been amazing throughout designing the web page. She made the whole process so easy. I would recommend her to anyone. Sunrise Builders Maine thanks you for all the work you put in making this a reality.
Simon Wiinikainen, Sunrise Builders Maine, Google review
Ready when you are
Has your work outgrown your website?
Let’s find the story behind it and build a site that shows it.